What's one of the first things that consumers do when they are searching for a new coffee house, a decent plumber, or even a new restaurant to have fun at? They “Google it,” correct? And what do they find next to the names of the businesses on Google? They see star ratings and customer feedback. Customer reviews are extremely powerful because they're viewed as authentic and unbiased. Shoppers believe what other shoppers have to say about a business more than they believe what a business says about itself.
So every small business owner desires more reviews. But is it sufficient to expect them? No. You must also make it simple for customers to leave them. Because today, people want to see reviews when making choices. According to GatherUp, 85% of consumers rely upon local business reviews when making choices.
So if reviews are already so influential, wouldn't you want your review link to be in every place that your customers see? Let's take a look at some unique places to post your Google Review link so that your satisfied customers can spread the word easily.
Creative Places to Share Your Google Review Link
Getting people to review your business is one thing; getting them to easily find the link to your review page is another. Let's dive into some unique places where you can place that link.
1. On Your Website
Your site is most likely the first place potential customers go. So why not make Google reviews immediately visible?
- Dedicated Reviews Page: Have a dedicated page solely for reviews. You can place your Google reviews directly or link prominently to your Google My Business page.
- Footer: A plain “Leave Us a Review!” link in your site's footer is a great way. It's always visible, regardless of which page a customer happens to be on.
- Spotlight on Home Page: Got a few great 5-star reviews? Select a couple of them and highlight them prominently on your homepage. It inspires trust immediately.
2. In Your Physical Store
Think about the person who just had an excellent experience in your store. Having a QR code for reviews placed in front of them makes it really convenient for them. If you have a physical storefront, don't overlook the potential of in-person prompts!
- QR Codes: Awesome, low-effort idea. Create a QR code that brings customers straight to your Google review page. Print it on:
- Tables: Perfect for restaurants and cafes.
- Receipts: A subtle prompt following a purchase.
- Window Clings: Grabbing the attention of individuals who walk in or walk by.
- Countertop Displays: Right in front of where customers pay or interact with counter staff.
- Review Us on Google Signage: A clear, stand-out sign by your exit or point of sale.
3. Email Signatures & Newsletters
Every email you send is an opportunity to earn a review!
- Email Signature: Add a line in your business email signature saying, “Had a great experience? Leave us a Google Review!” with a link.
- Email Newsletters: If you send regular newsletters, leave a little room to ask for reviews. You can even highlight a recent awesome review to incentivize others.
4. Social Media Profiles
Your social media profiles are the most valuable real estate for your review link.
- Bio Link: Most social media sites provide a clickable link in your bio. You can use one of them as your Google review link!
- Regular Posts: Don't hesitate to post requests asking for reviews. You can even create a nice graphic that encourages customers to share their experience.
- Reels/Stories: Use interactive stickers or swipe-up links (if enabled) to compel followers to visit your review page.
5. Business Cards & Promotional Materials
Don't overlook the power of tangible marketing collateral.
- Business Cards: You can place a small QR code of your review page on the back of your business cards.
- Flyers & Brochures: If you distribute promotional materials, place a call to action for reviews.
- Product Packaging: For companies that have products shipped out, a little card within the package or even a printed QR code on the package itself can be helpful.
6. Follow-up on After-Service/Purchase
Timing is everything!
- SMS/Text Message: Following a service visit or a purchase, send a short, courteous text with a direct link: “Thanks for choosing us! We'd love your feedback: [Link]”
- Thank You Cards: A handwritten thank you card with a printed QR code can be incredibly impactful, particularly for higher-value services.
These get customers when their experience is new in their minds. It's usually the perfect time to ask!
Why Do Google Reviews Matter So Much?
Let's cover briefly why placing your Google review link in the right places is important.
- Trust and Credibility: As we discussed, people trust other people. Good reviews establish credibility.
- Visibility (SEO): Google favors companies with many positive reviews. It tells that your company is active and trustworthy, which can make you appear in search results more prominently.
- Customer Insights: Reviews aren't for customers alone; they're feedback for you. They let you know what you're doing right and where you need to get better.
- Competitive Advantage: When consumers are choosing between two businesses that are similar, the business with the most and highest rated reviews will likely win out.
Conclusion
Well, we have covered various unique places to place your Google review links! From your site to your actual store, from emails to social media, there are just so many places to post your Google review link and make it handy for customers to post their good reviews.
But a healthy online reputation is not only about gaining reviews; it's about making reviews visible and accessible. It's about taking advantage of the trust that customers have in one another and using it to build your business. When you make it easy for people to view and post reviews, you're creating a powerful feedback loop of trust and visibility.
If you want to boost your online reputation, contact TrustlyR today. We help local businesses like yours build real, authentic feedback. Look at our services, such as Buy Google Reviews, to learn more.
