If you're running a salon or spa and your spa and salon reviews on Google aren't bringing in new female clients, you're bleeding money every single day.
We've watched incredible stylists and therapists struggle to fill their books while mediocre businesses down the street stay booked solid.
The difference?
Their Google reviews.
The beauty industry captures $3,756 per American woman annually (Groupon), as per study from Exploding Topics, and women research everything before they book.
It’s not just that they’re looking at your star rating. They're reading every single review to see if you understand their specific needs.
Can you handle their curly hair without turning it into a frizz disaster?
Will you judge their grown-out highlights?
Do you actually listen when they say "just a trim"?
Your spa or salon reviews need to answer these questions or related questions before they even call.
Here's what we’ve learned from analyzing thousands of salon and spa reviews that actually convert browsers into bookers.
20 Sample Reviews for Spas and Salons from a Female Perspective
Hair Color & Highlights
"Sarah at [Salon Name] is a color genius! I came in with 6 months of grown-out highlights looking like a hot mess. She explained exactly how she'd blend my natural color with fresh highlights to make it look intentional. Three hours later, I had the most natural-looking balayage that's gotten compliments for weeks. My husband actually noticed. That’s when you know it's good!"
"Finally found someone who understands blonde maintenance! Jessica walked me through exactly why my previous colorist's toner kept washing out. She used Olaplex during the process and my hair actually feels healthier than when I walked in. Booked my next appointment before leaving."
Haircuts & Styling:
"Maria gave me the confidence to go shorter after years of boring long hair. She showed me photos of cuts that would work with my face shape and lifestyle. The layers she added make my fine hair look so much fuller. I can actually air dry it and it looks intentional. It was a complete game changer for busy mornings!"
"Been going to Lisa for 2 years now and she's never disappointed. She remembers exactly how I like my layers cut and always asks about any changes in my routine. Today she suggested face-framing pieces that completely transformed my look. Friends keep asking if I lost weight. It's just a really good haircut!"
Curly Hair Specialists:
"As a curly girl, I've been burned by too many stylists who promise they 'know' curly hair. Rachel at [Salon Name] actually specializes in curls and it shows. She cut my hair dry, explained the DevaCurl method, and sent me home with styling tips that actually work. My curls have never looked this defined!"
"First time getting my 4c hair done professionally and I was nervous. Keisha made me feel so comfortable, explained every product she was using, and taught me how to maintain my wash-and-go between visits. My hair has been thriving for months!"
Extensions & Hair Treatments:
"Got tape-in extensions from Amy and you literally can't tell where my hair ends and they begin. She matched my color perfectly and placed them so they blend seamlessly. Three months later they still look fresh. Worth every penny for the confidence boost!"
"Desperately needed a hair rescue treatment after bleaching damage. The Olaplex treatment here actually saved my hair from the chop. Two treatments later and my hair feels like hair again, not straw. The stylists here know their chemistry!"
Spa & Facial Services:
"The HydraFacial here is incredible! Emma explained each step and customized it for my combination skin. My face was glowing for days and my makeup went on so smoothly. Already booked monthly appointments - this is my new self-care ritual."
"Been struggling with hormonal acne for years. The esthetician here didn't judge, just created a treatment plan that actually works. Three facials in and my skin confidence is coming back. They use medical-grade products and it shows."
"Pregnancy massage here was exactly what I needed. The therapist was certified in prenatal massage and made me feel so comfortable with the positioning and pressure. Left feeling like a human again instead of a walking bowling ball!"
Nail Services:
"Gel manicure lasted 3 weeks without chipping - that's a record for me! The nail tech was so detailed with cuticle care and the color application was flawless. Clean salon, great music, and they don't rush you through. Will definitely be back!"
"Finally found someone who can do intricate nail art! My wedding nails were absolutely perfect - delicate lace patterns that photographed beautifully. She even did a practice run beforehand to make sure I loved them. Such attention to detail!"
Waxing Services:
"Brazilian wax here is as painless as it can be! The esthetician works quickly and efficiently, uses high-quality wax that doesn't leave residue, and makes conversation to keep you distracted. Clean private rooms and she's obviously experienced. No ingrowns either!"
"Eyebrow waxing and tinting service here is perfection. She maps out your brows before doing anything and the tinting lasts weeks. My brows finally look like siblings instead of distant cousins. Threading available too for sensitive skin."
Massage Therapy:
"Deep tissue massage here actually fixed my shoulder knots from desk work. The therapist listened to my problem areas and adjusted pressure throughout. Left feeling loose and relaxed for the first time in months. The hot stones addition was heaven!"
"Couples massage for our anniversary was so romantic! Private room with soft music and the therapists synchronized their techniques. Both of us left completely relaxed and it was way more affordable than resort spa prices."
Lash Services:
"Lash extensions here look so natural! I asked for 'your lashes but better' and that's exactly what I got. They've lasted 6 weeks with minimal fallout. Wake up looking put-together every day - best investment I've made!"
"Lash lift and tint gave me the curl and definition my straight lashes never had. No more mascara needed for daily wear! The process was relaxing and results lasted 2 months. Perfect for low-maintenance beauty routines."
Overall Experience Reviews:
"This place gets women! From the consultation to the final style, every staff member understood exactly what I wanted. Clean salon, professional service, and reasonable prices. Found my new regular spot!"
"Booking online was easy, they confirmed via text, and there was no wait time. The whole experience felt luxury without the luxury price tag. They even validated parking! Little details like this make me want to come back and refer friends."
Why Spas and Salons Absolutely Need Google Reviews
Your salon could be run by hair wizards, but if your Google reviews aren’t good or more, you're invisible.
Women don't just book appointments anymore.
They research and research.
They're stalking your Google reviews before they trust you with their hair.
And for good reason.
One bad haircut can ruin photos for months.
A botched color job means wearing hats until it grows out.
1. Building Trust and Credibility
According to Entrepreneur, 85% of women find reviews helpful when shopping for beauty services.
That's not a suggestion. That's a requirement.
If anyone sees a salon with 12 reviews from 2019, they’re assuming you're either new or not very good.
Women trust online reviews as much as personal recommendations now.
2. Driving Bookings and Revenue
Women are action-takers when they find what we're looking for.
They'll book, they'll refer friends, and they'll become regulars.
But only if your reviews convince them you're worth the risk.
3. Local Search Domination
Most women search "best salon near me" or "hair colorist [city name]" when they need services.
Google shows businesses with strong recent reviews first.
Your competition with 200+ five-star reviews will always outrank your amazing skills with 15 reviews.
That's just how algorithms work.
4. Understanding Female Customer Psychology
Women write different reviews than men.
They're more detailed, more emotional, and more specific about what they loved or hated.
They talk about how the service made us feel, not just what we got.
Other women reading those reviews connect with that emotional language.
When Sarah writes about feeling confident after her balayage, that resonates differently than "good color job."
They want transformation stories, not service descriptions.
Must-Includes for Impactful Salon & Spa Reviews
Generic reviews are useless.
"Great service, will come back!"
Cool story, but tells nothing.
The reviews that actually influence booking decisions have specific elements that smart salon owners should encourage.
1. Stylist or Staff Names
"Maria explained every step of the coloring process."
Now a woman will instantly know who to book with.
This builds individual stylist reputation and gives potential clients confidence they're booking with proven talent.
2. Specific Service Details
Don't just say "hair appointment."
Say "balayage with toner," "DevaCurl haircut," "keratin treatment," or "HydraFacial with extractions."
This helps women searching for specific services find you.
It also shows the range of what the salon offers.
3. Problem-Solution Stories
"I came in with damaged bleached hair and left with healthy-looking highlights."
"My fine hair never held curl until she recommended the right products."
"Years of bad brows fixed in one appointment."
These transformation narratives are marketing gold.
Women relate to problems and want to see solutions.
4. Emotional Results
"I finally feel confident wearing my hair down."
"Haven't felt this relaxed in months."
"My skin looks better than it has in years."
Feelings matter more than technical details sometimes.
We want to know how we'll feel after the service, not just how we'll look.
5. Atmosphere and Experience
"Clean salon with good music and no wait time."
"Private room for waxing made me comfortable."
"They offered wine during my color process."
Environment matters for luxury services.
Women notice details and appreciate when businesses create thoughtful experiences.
6. Social Proof Elements
"Friends keep asking where I got my hair done."
"My husband noticed immediately."
"Strangers complimented my nails."
External validation proves the results were noticeable and impressive.
This creates FOMO for potential clients.
7. Longevity and Value
"Color still looks fresh after two months."
"Manicure lasted three weeks without chipping."
"Lashes looked perfect for six weeks."
We want to know our investment will last.
Durability information helps justify pricing and sets realistic expectations.
How TrustlyR Solves Real Problems for Salons & Spas
Let's be honest. Most salon owners are too busy cutting hair to worry about Google reviews.
But ignoring them kills your business slowly.
You're losing potential clients every day to competitors with better online reputations.
We've seen amazing salons struggle because they have 8 reviews while the mediocre place down the street has 150.
The "Invisible Business" Problem
Your salon might be incredible, but if you're not showing up in local searches, you don't exist.
Women will scroll right past businesses with few or old reviews.
We assume if you're not busy enough to generate regular reviews, something's wrong.
We generate consistent, authentic reviews that make your business look active and trustworthy.
Getting Buried by Competition
Your competitor has 300+ reviews and you have 25.
Guess who gets booked?
Even if your skills are better, reviews create the first impression.
We help you catch up strategically with verified review growth that doesn't look suspicious.
The Fake Review Problem
Consumers are smart now.
We can spot fake reviews from a mile away.
All five-stars with no details? Suspicious.
Reviews posted on the same day? Obvious.
Generic language that could apply to any business? Red flag.
To increase map pack visibility, we provide authentic reviews from real Local Guide profiles with detailed, personalized content.
Often with photos that prove they actually visited your location.
Negative Review Damage
One bad review can tank your rating when you only have 15 total reviews.
That's devastating for a small business.
We, as among the top verified and trusted review providers, help balance your profile with positive experiences that dilute the impact of inevitable negative feedback.
You could also check how to fix negative reviews and start to get positive Google reviews in our detailed blog.
Improve the Bottom Line on Spa Salon Reviews
Reviews aren't just nice-to-have anymore.
They're your primary marketing tool whether you manage them or not. The key is to build long-term business reputation by asking for reviews initially.
Women will judge your entire business based on what other women say about you.
That's not changing anytime soon.
You can either control that narrative proactively or let it happen randomly.
Smart salon owners understand that reputation management is as important as technical skills.
You might be the best colorist in town, but if your Google profile doesn't prove it, you'll lose clients to someone with better reviews and worse skills.
The beauty industry is built on trust and transformation.
Reviews are how you demonstrate both at scale.
Every woman scrolling through Google reviews is asking the same question:
"Will this place make me feel as beautiful as these other women felt?"
Your reviews better answer that question with a resounding yes.
Because if they don't, she's clicking on your competitor instead.
Grow online reputation to find out our dedicated female reviews service that you can customize at a great price as well.
